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Modern Trade Manager

Salary: GHS5,000 - GHS8,000

Job Type: Full time

Location: Accra

Industry: FMCG

We are currently seeking to hire an experienced Modern Trade Manager for our client who is a multi- faceted
company in import, manufacturing and distribution of products covering branded Food, Fast Moving Consumer Goods, and Appliances products for the best multi-nationals nationwide.
You will manage the key accounts strategically and also with business orientation to increase market base.


  • Achieves Modern Trade sales operational objectives as per strategic plans and reviews and contribute Modern Trade sales information and recommendations for preparing Strategic plan;

  • Meets Modern Trade sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions

  • Establishes sales objectives by creating a sales plan and quota for channels and areas in support of national objectives together with Customer Business Plans in collaboration with Marketing.

  • Maintains and expands customer base by counseling channel sales Managers; building and maintaining rapport with key customers; identifying new customer opportunities

  • Implements trade promotions along with Marketing by publishing, tracking, and evaluating trade spending

  • Responsible for growing market share for company products in market

  • Directly manage major and critical developing customer accounts, and coordinate the management of all other accounts.

  • Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.

  • Provides timely, accurate, market intelligence to formulate pricing strategy and implement approved pricing structure on all products, while striving to maintain maximum profit margin.


  • A Degree from a recognized institution.

  • A minimum of 5 years of working experience in the FMCG or distribution companies

  • Excellent accounting knowledge is a plus

JD-Modern Trade Manager: About
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