MODERN TRADE MANAGER
Establishes sales objectives by creating a sales plan and quota for channels and areas in support of national objectives together with Customer Business Plans in collaboration with Marketing. Motivate the team and individual team member to achieve the highest work standards and to improve their performance.
Establish Sales Forecast and Sales Targets for nationwide modern trade teams
Achieves Modern Trade sales operational objectives as per strategic plans and reviews and contribute Modern Trade sales information and recommendations for preparing Strategic plan;
Meets Modern Trade sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
Establishes sales objectives by creating a sales plan and quota for channels and areas in support of national objectives together with Customer Business Plans in collaboration with Marketing.
Maintains and expands customer base by counseling channel sales Managers; building and maintaining rapport with key customers; identifying new customer opportunities
Implements trade promotions along with Marketing by publishing, tracking, and evaluating trade spending
Responsible for growing market share for company products in market
Develop and lead effective go to market model for market.
Directly manage major and critical developing customer accounts, and coordinate the management of all other accounts.
Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.
Provides timely, accurate, market intelligence to formulate pricing strategy and implement approved pricing structure on all company products, while striving to maintain maximum profit margin.
Qualifications and Competencies
Minimum a degree holder in marketing, economics, business administration. MBA would be an advantage.
Minimum 5 years of working experience in the FMCG or distribution companies before
Has proven experience managing a high-performance sales team of 100 or more
Excellent communication skills (verbal and written)
Advanced management and leadership skills
Strong decision making and problem-solving skills
Proven customer services, relationship building and modern trade sales management ability
Numerical and analytical abilities, with demonstrated ability to use Pivot tables and other analytical functions
Planning skills, Time management, Product knowledge